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nike store of the future

  • October 14, 2018 11:17 PM PDT

    Nike opened the first Nike Live concept store in Los Angeles in July.New technology is increasingly being infused into stores, and the results are finally starting to show.Tech-forward companies like Amazon and Nike are completely changing the idea of what it means to have a physical store.Nike's Live concept store, which chooses items to stock by analyzing customer data, and Amazon's Go concept, which uses just-walk-out technology instead of cashiers, are two examples of how the way the industry is thinking about stores is changing.

    nike shoes cheap price Retail is changing faster than ever.Though there has been a lot of talk about how online shopping is changing the retail landscape, forcing traditional shopping centers like malls to close, it's only now that the future of the industry is truly coming into focus.And yes, it's digital, just as we were promised.Amazon and, more recently, Nike, have debuted store concepts that put their digital smarts front-and-center as they offer new experiences to customers.

    nike uk store is using data pulled from online purchases to inform the products stocked in its new store, which opened in July.It's the first Nike Live concept store, which seeks to maximize speed and convenience by combining digital offerings with a 4,000-square-foot physical retail location.Called Nike by Melrose, the store is a representation of favorites of customers in the area — in this case, the West Hollywood part of Los Angeles. Much of this information was gleaned from customers using Nike's online services, whether they were shopping on Nike.com or were members of Nike Plus.
    For example, Los Angeles-based customers buy a lot of the Nike Cortez, a retro-styled, low-cut sneaker. Nike knows that from observing their shopping habits, and so it can then stock more of the shoe in more colors and feature it prominently.The store is stocked with products in categories like lifestyle and running, which are two of Nike's most popular, and it is predominantly focused on serving customers who care about both style and fitness. The store stocks both men's and women's products but allows for variation based on each gender's preferred styles.That marriage of digital prowess and physical store experience is the hallmark of Nike Live stores."This much more represents how consumers are thinking about shopping. They don't put the wall up between physical and digital," Heidi O'Neill, president of Nike's direct-to-consumer business, said to Business Insider during a visit to the new store shortly after its opening.

    nike factory outlet store online Customers can also use the Nike retail app to scan products' barcodes and find out more information about them, including the sizes and colors the store has in stock.Nike is also adding convenience-oriented features like curbside pickup and digital reservations in lockers that customers can open with their phones.With Nike Live, the company will have what you want, where you want it — and it will help you get it with as little friction as possible.


    This post was edited by Deleted Member at October 14, 2018 11:20 PM PDT